We believe young people are a critical voting bloc for our future.

We get young people to RISE to the occasion of becoming active participants in the public policy arena by teaching them how to exercise their political power to co-create the change they want to see. If candidates want to get young people tapped into voting, then they must tap into the issues we want to vote for.

UNLEASHING THE YOUTH WAVE

In 2024, Rise launched the “Unleashing the Youth Wave” campaign to channel the energy and passion of millions of first-time voters to address the issues that matter most to them - from college affordability to reproductive rights to climate change. This campaign inspired and equipped a generation of lifelong voters through a multifaceted approach that included student organizing fellowships, Rise University civic engagement trainings, in-person community voter engagement, and digital outreach.

Rise engaged young voters around different issues via strategic partnerships including two climate change-focused Rise University trainings with Climate Power and addressing reproductive rights on campus through emergency contraception training and distribution with EC4EC.

We also worked to broaden our reach through digital partners including Progressive Victory, Vocal Media and 25 Gen-Z digital creators, reaching over 1 million views of Rise-sponsored content.  

WHY DOES IT MATTER?Anti-youth voting rights legislation is being passed across the country because the power of the youth vote is a threat. Rise sees this as the clearest sign that investing in the youth vote is not just an opportunity, but a necessity. 
Why Are We Unleashing the Youth Wave?Rise's goal is to continue to build a lasting foundation of youth political power and solidify a generation of lifelong voters. 

In both 2020 and 2022, CIRCLE at Tufts University estimates that approximately half of young people did not hear from a campaign or civic organization. Rise concentrates our youth voter mobilization efforts on eligible young voters who otherwise are not likely to be reached.
How we're doing it?In 2024, through our paid student organizing fellowships and civic engagement program, Rise University, held on college campuses across the country, Rise:
- Contacted 2.2 million young voters 
- Mobilized 140,000 young people to pledge to vote
- Knocked on 50,000 doors 
- Trained 4,000 young organizers

The core Rise audience is college students and young people ages 18-28, with an emphasis on organizing young voters of color and multiracial organizing. Rise will continue to reach young voters where they are at: community colleges, large open-enrollment public universities, Historically Black Colleges and other Minority Serving Institutions and non-college-enrolled youth in the community.

Our 2024 program built on Rise’s work contacting over half a million young voters and collecting over 150,000 youth plans to vote through relational organizing in 2020 and 2022.
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Sherman Oaks, CA 91423

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